# Ice Juice Trading > Self-directed, no-code trading automation for your own Alpaca account. Pick a rules-based strategy (or build your own in a visual builder), backtest it, set your own risk limits, and run it — paper trading first, then live. You stay in control. Not an investment adviser, broker-dealer, or fiduciary, and not investment advice. Ice Juice Trading is a subscription SaaS for retail traders who want turnkey, rules-based automation without writing code. Strategies run in the user's OWN brokerage account (Alpaca Securities LLC, member FINRA/SIPC); Ice Juice Trading never holds customer funds. Every trade happens at the user's direction. Trading involves substantial risk of loss; backtested results are hypothetical and past performance does not guarantee future results. ## What it does - Seven backtested built-in strategies: Dip Buyer (RSI mean-reversion), Trend Rider (momentum), Golden Cross, MACD Cross, Breakout 55, Volume Surge, and Bollinger Reversion. - Custom baskets: point any strategy at your own list of tickers, or build a strategy from scratch in a visual builder. - You control the risk knobs on every strategy: dollars per position, stop-loss %, max open positions, and profit-taking rules. - A live dashboard shows every position and trade; pause any strategy or hit an emergency stop to go to cash. ## AI / MCP agent access - Ice Juice Trading exposes an MCP-style agent API so a customer's AI assistant (Claude, ChatGPT, or any agent) can read, author, backtest, deploy, and steer strategies on that customer's behalf via a per-account API key. - Agent access is FREE on every plan. What the agent deploys is paper trading unless the account is on a paid (live) plan; real-money trading requires an upgrade. Connecting a broker, billing, and the emergency "flatten everything" stay with the human. ## Pricing - Free — $0/forever: 1 strategy, paper trading, AI (MCP) access. - Micro — $4.99/month ($47.88/year): up to 3 strategies, 1 live strategy at a time, kill switch. Everything in Free. The cheapest way to trade real money. - Live — $24.99/month: up to 10 strategies, paper + real-money live trading, kill switch. Everything in Free. - Pro — $49.99/month: up to 25 strategies, multiple brokerage accounts. Everything in Live. - Flat subscription only: no percent-of-assets fees, no performance fees. 7-day free trial on paid plans; cancel anytime. ## Strategy guides - [Mean reversion (Dip Buyer, RSI-2)](https://icejuicetrading.com/mean-reversion-strategy.html) - [Golden cross (50/200)](https://icejuicetrading.com/golden-cross-strategy.html) - [Momentum / trend following (Trend Rider)](https://icejuicetrading.com/momentum-trading-strategy.html) - [MACD crossover](https://icejuicetrading.com/macd-trading-strategy.html) - [Breakout (55-day)](https://icejuicetrading.com/breakout-trading-strategy.html) - [Volume-confirmed breakout (Volume Surge)](https://icejuicetrading.com/volume-surge-strategy.html) - [Bollinger Bands reversion](https://icejuicetrading.com/bollinger-bands-strategy.html) ## Key pages - [Home](https://icejuicetrading.com/): product overview, how it works, the seven strategies. - [Pricing](https://icejuicetrading.com/pricing.html): plans, fee schedule, and billing terms. - [Contact](https://icejuicetrading.com/contact.html): support, account help, data-rights requests, and security disclosures. - [Security](https://icejuicetrading.com/security.html): how accounts and data are protected, and how to report a vulnerability. - [Terms of Use](https://icejuicetrading.com/terms.html) - [Privacy Policy](https://icejuicetrading.com/privacy.html) - [Trial, Cancellation & Refunds](https://icejuicetrading.com/refund.html) ## The app - The product itself runs at https://app.icejuicetrading.com (private, account-required — not for indexing).